UFC, the world’s largest MMA promoter, is preparing to create its own token. The company, which has played a key role in the rise of the sport’s popularity, now wants to provide access to exclusive content, rights and exclusive rewards using blockchain technology.
UFC Fan Token Has a Maximum Supply of 20 Million
The Ultimate Fighting Championship (UFC) announced this week that it will launch the $UFC Fan Token next month. The coins will be minted in partnership with Chiliz, a blockchain company that provides services to the sports and entertainment industry. This move is expected to increase fan engagement among millions of fans around the world. The UFC details on its website:
The $UFC Fan Token is scheduled to launch on Socios.com in June and will have a maximum supply of 20 million.
European football giants such as FC Barcelona, AC Milan, Paris Saint-Germain and Manchester City have collaborated with Chiliz. The company has also held talks with Formula One and e-sports teams, Reuters reports, and the token is listed on Binance. Branded Fan Tokens, which can be purchased on the Socios.com platform and its mobile app, allow holders to receive various engagement-based rewards and even influence their favorite team via voting.
The network now has 26 partners, including the Professional Fighters League which issued its own token in April. The Socios.com platform is built and run on the Chiliz blockchain infrastructure and is driven by its $CHZ currency. Fan Tokens are minted using the Chiliz blockchain and smart contracts facilitate popular voting.
UFC Token for Over 600 Million Fans
The UFC has more than 625 million fans worldwide, according to estimates cited by Tracey Bleczinski, UFC’s Senior Vice President, Global Consumer Products. “We are constantly looking for ways to increase engagement with our fans… and the Fan Token is a unique way to connect with them through an engaging and authentic product that brings them closer to the UFC and gives them influence, while rewarding their passion for the sport. ,” said Bleczinski.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, added that the fan token will empower UFC to connect with its global following like never before. “We are delighted to welcome UFC to our growing list of Fan Token partners,” said Dreyfus, quoted in a press release by Chiliz. The Malta-based company is continuing its global expansion with plans to open new offices in Madrid, New York and Sao Paulo this year.
The UFC has been a major promotion in mixed martial arts for decades, attracting some of the sport’s best fighters. The Las Vegas-based company hosts MMA events around the world. Under its long-term president Dana White, UFC has grown into a multi-billion dollar business and its brand name is gaining global recognition.
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